LinkedIn, Strategy Pippa Shakespeare LinkedIn, Strategy Pippa Shakespeare

From Scroll to Action: 6 tactics for creating LinkedIn posts that convert

Struggling to turn LinkedIn views into leads? Discover six proven tactics to create LinkedIn posts that convert in 2024. From understanding your ideal client to optimising for LinkedIn's algorithms, this guide shows you how to craft compelling posts that stand out, engage your audience, and drive meaningful action.

Ready to take your LinkedIn marketing to the next level? Let's get started!

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Professional Services, B2B, Brand, Strategy Pippa Shakespeare Professional Services, B2B, Brand, Strategy Pippa Shakespeare

Be More Human: a winning social media marketing strategy for Professional Services and B2B firms

When it comes to social media marketing, professional services and B2B companies face unique challenges. Unlike consumer-focused businesses, they often lack flashy products or easily demonstrable benefits, making it difficult to capture attention through platforms designed for more visual and immediate content. 

But there’s a powerful approach B2B firms can take: focusing on human connection.

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