When it comes to social media marketing, professional services and B2B companies face unique challenges. Unlike consumer-focused businesses, they often lack flashy products or easily demonstrable benefits, making it difficult to capture attention through platforms designed for more visual and immediate content. 

But there’s a powerful approach B2B firms can take: focusing on human connection.

What is brand magic, how will it make a difference to your social media efforts and your business, and how can you create it?