Working with you
My beliefs & approach
It’s my mission to remove the fear, the false starts, the fluster, flounder and frustration that surrounds social media marketing for small and medium sized businesses.
The challenge that social media presents
Social media’s gift – its accessibility (anyone can get started without any cost) – is also its curse.
Many business owners get started without any knowledge of the principles of marketing and without any sense of purpose or direction for their activities.
The result is that they fail to attract and make an impact on their ideal client; fail to see results for their efforts.
This leaves them feeling frustrated, somewhat defeated, possibly a bit overwhelmed and at a loss about how to move forward and turn things around.
Because there’s a big difference between simply turning up on social media and using it effectively for marketing.
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This is my sweet spot
I want to redress the balance and make it easy for business owners and leaders like yourself to get purposeful about their social media marketing. Because when you have limited time and resources for marketing, I don’t think you can afford not to be.
Purposeful social media marketing is about creating absolute clarity on what you’re trying to achieve on social media and how you’re going to achieve it. In other words, strategy! Setting clear goals and being steered by a well thought-out plan creates laser sharp focus for your day-to-day marketing activities. It moves your business towards its goals more efficiently and effectively, saving you time, effort and money.
It feels pretty good too.
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Work with me and you’re likely to feel a few good things:
✔ Relieved: you can finally put the ‘spray ‘n’ pray’ approach to social media marketing firmly behind you
✔ Focused: you’re spending time only on the activities that are aligned to your goals and directed by strategy
✔ In control: you know precisely what’s working and how you can adapt, evolve and grow further
✔ Energised: you’re creating authentic, relevant and inspiring content in a flash, knowing exactly what appeals to your audience
✔ Excited: you’re enjoying meaningful conversations with the right type of client
✔ Reinvigorated: you’ve found a renewed passion and love for running your business
Why choose me?
I combine modern skills in strategic social media marketing (gained through an Advanced Diploma with the renowned trainers Digital Mums) with a successful career in Professional and Financial Services marketing and global brand-building consultancy. Additionally I’m trained in the intricacies and strategies of Facebook and Instagram ads. With a total of over 350 training hours under my belt, plus bags of client experience to boot, I’m now proud to be amongst an alumni that are some of the most sought after professionals in our field. In short, I know what it takes to get ahead on social media.
My work is an outlet for my passion for connecting people to each other, and around knowledge and information. Humans have an intrinsic need to connect, belong and form communities. I believe that, done the right way – authentically and with integrity – businesses and brands can be a meaningful part of that.
For more details about why I’m best placed to help you and your business, learn more about my background.
My values (and what they mean for you)
I know there are plenty of people like me out there that you could work with on your social media. And so it’s important to understand not only what I do, but how I do it. Because even if we offered the same service, how it feels to work with me will be completely different to how it feels to work with someone else.
Here are my values, and what they would mean for you if we worked together on your social media marketing:
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Switched on
In both senses
- I’m conscientious and connected.↓
No question left unanswered, no need left unresolved. If I don’t know the answer myself, I’ll hunt it down for you. If it’s outside of social media marketing, I’ll connect you with someone that can help.
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Respectful
Of your opinions, traditions, values and your ways of doing things round here within your business
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There’s no one size fits all approach with me. Your solution is created taking a holistic view of your unique business. Not only does it work, but it feels right.
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Collaborative
It will feel like a partnership and we’re building together, but I make it easy for you to work with me.
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You’ll feel enlightened, energised and maybe even a bit excited about the possibilities and opportunities.
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Grounded
I’m practical, present and
dependable.↓
You’ll feel listened to, guided, supported, and where required, held accountable to your commitments.
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Resolute
I’m determined and I will get you the best results within my power.
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You’ll feel confident that you made a smart investment
All of my solutions in purposeful social media marketing are:
✔ Rooted in your brand magic
✔ Bound by your business and/or marketing objectives
✔ Steered by a proven strategy
✔ Built with your ideal client at the heart
✔ Brought to life by content that connects on an emotional level and makes a difference in people’s lives.
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Choose from
Social Strategy Builder
Get a tailor-made strategy; and the skills to deliver it
Audit
Get a quick course correct and bespoke growth tactics
Content Reboot
Get a fresh new content plan
Power Hour
Get clarity and guidance - fast - on a topic that's bothering you
Not sure exactly what you need?
Let me figure it out for you. Simply fill out the contact form below and I’ll be in touch within 48 hours to schedule a no-obligation discovery call. We can talk things through and if I’m the right person to help you, I’ll follow up with a personalised proposal based on your individual circumstances.
