Grow your audience ✦ Strengthen your reputation ✦ Get the results your firm deserves
Social media marketing strategy for Professional Services and B2B firms
Hi, I’m Pippa.
I work with the marketers and leaders of Professional Services and B2B firms, who understand that social media is a powerful marketing channel, but don’t know where to start or how to get it right – and don’t want to lose time, energy and precious reputation constantly course-correcting or getting it wrong.
What is Social Strategy Builder?
Social Strategy Builder is my proven 8-step system for building a purposeful and intelligent social media marketing strategy with my clients.
A North Star and playbook rolled into one, your resulting strategy enables you to find, reach and spark meaningful connections with your ideal audience, build relationships and achieve tangible results for the business:
Brand and employer brand awareness
Engagement and conversations
Lead generation
Your social media marketing strategy gives you absolute clarity, purpose, direction and focus for all your day-to-day social media activities, transforming the way you work:
Efficiency ✦ Consistency ✦ Longevity
★★★★★
“Pippa has been instrumental in decoding social media and helping us implement a strategy that is already working - now we can build from a really strong base.”
Magrath Sheldrick LLP
Signs you need Social Strategy Builder
Is this you?
Deep down you know that the ‘old ways’ of generating new business are dying out. They’re not inclusive, efficient or agile, and they don’t speak to a younger audience.
You know your firm is different to the others, but you just can’t put it into words.
Your ‘spray ‘n’ pray’ approach to social media hasn’t delivered results and it’s frustrating and exhausting. There’s no reach, no engagement and certainly no leads.
You might even question the value of social media altogether.
Relax, it’s time to get results
What to expect with Social Strategy Builder
Build trust through human connection – people buy from people, not faceless businesses.
Stay transparent – prospects are more likely to question the credentials of a business with an inconsistent or non-existent social media presence.
Show how you’re different to the competition and why future clients should choose you.
Stay relevant so you’re front of mind when prospects are ready to buy.
Add to the Business Development pipeline by identifying prospects and alliances.
Unearth gaps in your existing marketing strategy and create alignment around the business.
Track trends and competitor activity.
Reach and engage with a younger audience of business buyers where they’re most active.
Track progress against objectives and KPI’s and report back on steps in the right direction.
Gauge sentiment around your business and feed insights into the business and marketing strategy. Get ahead of and respond to untruths or inaccurate narratives.
★★★★★
“It has allowed us to really take the time to deep dive into the business and recognise our unique offering to clients.”
Kana Consult
Grow your marketing capability and empower your team with Social Strategy Builder
With Social Strategy Builder, you don’t just get the ‘what’ of social media marketing; you also get ‘the how’.
I’ll equip you with the knowledge, skills and best practice that you need to run the day-to-day social media marketing yourself – efficiently and sustainably.
Use our project together to upskill a team member whilst they build the strategy. You’ll add a new string to their bow, empower them, and save on the costs and risks associated with outsourcing to a freelance Social Media Manager. There’s no denying that Social Media Marketing is best done by someone who’s part of the fabric of the firm, and has the buy-in of and access to the wider team and resources.
★★★★★
“Having been through the programme we feel even more convinced that social media really does have fire power, and now understand how to be truly strategic and targeted with it.”
Kana Consult
Transform the way you work
FOCUS
Everything you do on social media will move the business closer to its goals. You’ll know instinctively what’s in and what’s out. No wasted time, effort or resources.
BUY IN
The wider team, leadership and other stakeholders around your firm will be crystal clear and bought into what you’re trying to achieve with social media, how it aligns with the business and marketing strategy and how they can play a part.
EASE
With a practical plan that works on your terms and with your resources, content creation and other tasks will be getting done in the most efficient and effective way possible. Because you’ve done all the deep, thinking work and preparation already, everything will feel simpler and more do-able.
The impact you can expect with Social Strategy Builder
Social media marketing is finally working for your firm, delivering tangible results.
And you’ll feel empowered, organised, and in control, and privately reassured that you’re doing your bit to nurture trust, cement your firm’s distinguished reputation and grow the business.
Ready to learn more?
Click below for more details of how Social Strategy Builder works
Why build your social media strategy with me?
I combine modern skills in strategic social media marketing (organic and paid), gained through an Advanced Diploma with the renowned trainers Digital Mums, with a successful career in Professional and Financial Services marketing and global brand-building consultancy. I’m proud to be amongst an alumni that are some of the most sought after professionals in our field.
Working with a wide range of businesses from both B2B and B2C, I have delivered results and transformations for my clients again and again. Whilst strategy is my specialism, I have a proven track record in social media management, content creation, social media ads (campaign design and implementation) and influencer partnerships, and have also managed clients’ email marketing and PPC campaigns, PR and stakeholder relationships.
I therefore bring my clients the unique benefit of looking at social media holistically, always considering the brand, marketing mix and customer journey.
My work is an outlet for my passion for connecting people to each other, and around knowledge and common interests. Humans have an intrinsic need to connect, belong and form communities. I believe that, done the right way - authentically and with integrity, businesses and brands can be a meaningful part of that.
★★★★★
“As Atticus Finch might have said, Pippa climbed into our skin and walked around in it. I feel she knows us just as well as we know ourselves. She’s the full package and a valuable asset to any business.”